Location, location, location—San Marcos is perfectly placed on the banks of the hill country, right between two of the coolest cities in Texas—Austin and San Antonio—and not to mention the charming cities along the way.

Outdoors galore—San Marcos is a natural beauty with the constant 72 degree San Marcos River flowing through the city, as well as and the 850 acres of natural areas and parkland located within the city limits.

You’ll never be bored— Whether it’s floating the river, watching a game in Bobcat stadium, cruising Dick’s Classic Car Museum, or sipping vino at a local winery, there’s no shortage of fun in San Marcos.

Give in to temptation— From outlets to antiquing, San Marcos can scratch any shopping itch, any time of year.

Little big city—San Marcos has all the creature comforts of a big city (a local university, a diverse food scene and live music), but also clings to its roots with local retailers and hometown pride on the Downtown Square.

A little slice of Texas—No matter what type of food you’re in the mood for—from breakfast tacos to southern comfort food and, of course, Texas barbecue—San Marcos has it all.

Work on your fitness—Whether kayaking in the San Marcos River, exploring the Purgatory Creek hiking trails or enjoying yoga in the park, San Marcos can keep you as active as you want to be.

It’s affordable—Comparing expenses for housing, utilities, groceries and other goods in the U.S., San Marcos’ cost of living is below the national average (this means more money for Lolita’s breakfast tacos).